This guide will help you set up your Amazon marketplace and get you ready to list. We'll cover adding yourself to existing listings and creating new listings.
While it is possible to connect to Amazon on your own, we recommend consulting with your Implementation Manager beforehand to ensure a successful connection. You can perform all of the steps in this document before connecting to Amazon.
What we'll cover:
- STEP 1: Creating a Fixed Price Rule
- STEP 2: Listing a Product That Already Exists in Amazon's Catalog
- Additional Options
- Creating New Listings in Amazon's Catalog
- Fulfillment by Amazon (FBA)
- Listing the Same Product on Multiple ASINs
- Creating an Automated Repricing Rule
STEP 1: Creating a Fixed Price Rule
Amazon Pricing Rules specify how we should price items. A basic fixed price rule is useful for importing live listings or launching fixed price listings.
TASK 1: Create a basic Amazon Pricing Rule. (approx. 5 mins)
STEP 2: Listing a Product That Already Exists in Amazon's Catalog
If the product you want to list has already been added to Amazon’s catalog, you can easily add yourself to that existing listing. You simply need to provide a UPC, ISBN, EAN, or ASIN.
TASK 2: Add 10 sample items to your Excel template. (approx. 15 mins)
The following tasks are optional.
Creating New Listings in Amazon's Catalog
If a product doesn't exist in Amazon's catalog, you can add it through UPS.
TASK 3: Download a Flat File from Amazon, populate it with two sample items, and format it for upload into UPS. (approx. 20 mins)
Fulfillment by Amazon (FBA)
Managing your FBA listings through UPS offers the following benefits:
- Automated repricing.
- Listing them on other marketplaces, such as eBay or your webstore.
- We automatically forward the orders from the other marketplaces to Amazon for fulfillment, completely automating the process.
While many of our clients save time and money listing FBA items on other marketplaces, please be aware that Amazon charges higher fees for fulfilling non-Amazon orders.
Listing the Same Product on Multiple ASINs
Sometimes people create multiple listings on Amazon for the same product. We have developed an easy way to list onto all of the related ASINs. Your product will continue to exist as a single item in your Warehouse even though it is listed multiple times. You will control the inventory across all the listings from this single Warehouse item.
TASK 4: Add one of your products to your Amazon spreadsheet a second time. Prepare it for listing on a second listing. (approx. 5 mins)
Creating an Automated Repricing Rule
Our repricer automatically adjusts the prices on your listings based on the prices of your competitors. You have complete control over how items are priced. Your prices won't drop too low or rise too high.
As a general trend, our clients see an increase in sales after they start using our automated repricer.
TASK 5: Create a repricing rule. (approx. 10 mins)
TASK 6: Based on the rule you just created, calculate your price on Amazon assuming the following: (approx. 5 mins)
- Sale Price Exp: cost
- Your Cost in UPS: $12.99
- Your Shipping fees on Amazon are: $2.99
- Competitor’s price: $21 + $3.99 for shipping
TASK 7: Based on your rule, calculate the Minimum Price Floor, Maximum Price Ceiling, and No Other Sellers Price assuming the same information from Task 5. (approx. 5 mins)